Startup Over Lunch: A 60-Minute Marketing Strategy for New Business Owners

Stop Collecting Business Advice. Start Getting Customers.

If you're standing at the starting line of your dream business, you don't need another 400-page corporate textbook. You don't need complex theories on supply chains, multi-tiered ad platforms, or venture capital. You need to know exactly how to get your very first customer without burning your life savings or looking foolish to your family and friends.

The biggest obstacle for aspiring business owners isn't a lack of ambition. It's information overload. When you're drowning in a sea of contradictory DIY hacks and corporate jargon, it's easy to fall into analysis paralysis. You end up researching forever instead of launching.

I wrote Startup Over Lunch: Marketing Strategy in 60 Minutes to Fire Up Your Business to cut through the noise and give you a clear, straightforward blueprint you can read and act on in just 60 minutes.

As a 30-year marketing veteran who's launched global campaigns and built my own thriving consulting firm, I know how to turn complex strategy into common-sense execution. More importantly, I've lived through the same imposter syndrome and overwhelm before launching my own business.

I dreamed of starting a business for decades and thought I had all the answers. But the day I actually did it, I realized how terrifying it is to step out on your own. I'm writing this as a peer who's been in your shoes, and I know the way out.

This isn't a book of fluff or motivational platitudes. It's a tactical lunch-break guide packed with actionable tactics and exercises you can implement before your coffee gets cold.

In exactly one hour, you'll learn how to:

• Find your true target buyer so you stop wasting time trying to sell to everyone.

• Clearly explain what makes you unique so your product, skill, or service stands out.

• Pick the right places to show up to get the biggest impact on a near-zero-dollar budget.

• Tell your story online to build real, authentic connections with potential customers.

• Spot what's working instantly so you can double down on your wins and ditch what isn't.

Whether you're a maker wanting to sell your work, a professional building an exit strategy from your corporate job, a stay-at-home parent seeking extra income, a veteran transitioning your skills into the market, or someone else, this book is your map.

You've spent enough time dreaming. Grab your copy of Startup Over Lunch: Marketing Strategy in 60 Minutes to Fire Up Your Business today, clear away the confusion, and let's take your first definitive step toward building your business over your next meal.