Trade Show Management

Trade Show Management

The Insider’s Guide to Trade Show and Event Management was the first in my nonfiction business series. My newly published and greatly expanded follow-up book is Trade Show 411: The Essential Guide to Exhibiting Like a Pro.

Surveys reveal that marketers believe event marketing is the single most-effective marketing channel, even ahead of content marketing and email marketing. That’s why exhibiting at trade shows and industry conferences should be a key component of your company’s marketing strategy.

The Insider’s Guide to Trade Show and Event Management includes resources, best practices, and money-saving tips that will help you maximize your trade show management results and keep you under budget. Most importantly, this is not a 35,000-foot view of how to exhibit at trade shows. These are real tactics and insights divided into Pre-Show Tips, On-Site Tips, and Post-Show Tips you can implement immediately.

You need to read and implement the tactics in this book if:

• you are a young marketing professional just starting out in your career.

• you are a marketing manager who has been asked to take on the responsibility of trade show and conference management.

• you are a small business owner who is tasked with directing your company’s trade show participation.

Having successfully run marketing departments for fast-growing IT services start-ups and leading technology manufacturers for the past 25+ years, I wrote this book because I am intimately familiar with the challenges of being a trade show exhibitor. I have walked in your shoes, directing participation at hundreds of B2B trade shows across the United States and around the world including Interop, CEBIT, Microsoft Inspire, and HostingCon, just to name a few.

BUSINESS / CORPORATE EXHIBITING / SMALL BUSINESS MARKETING / NONFICTION