Tools, Articles, Books, and Business Resources in One Place

Lisa Masiello’s Books

• Insider’s Guide to Trade Show and Event Management: 23 Expert Insights, Best Practices and Money-Saving Tips You Can Use Today to Make Your Trade Show or Conference a Smashing Success.

• Trade Show 411.: The Essential Guide to Exhibiting Like a Pro

Articles

• New Book from Lisa M. Masiello Offers 60-Minute Marketing Strategy for First-Time Business Owners.

• How to Price Handmade Items to Make a Real Profit.

• Managing Freelance Finances: Tips for Stability.

• In-House vs. Outsourced Marketing Pros and Cons. Which Strategy Works Better? How to Decide.

• How to Get What You Want by Challenging Assumptions.

• Female Empowerment and Leadership Strategies from Me in this Podcast for Women.

• 3 Thought Distortions that May Be Worsening Your Social Anxiety

• Hidden Costs of Starting a Business: What You Need to Know.

• Digital Detox: How to Disconnect and Reconnect with Yourself.

• Why am I here? What is my purpose in life?

• Generational Diversity: Unlocking the Benefits of Different Generations in the Workplace

• Startup Glossary: The Essential Entrepreneur’s Guide to Business Terms

• 20 Time Management Strategies to Find More Time for Everything.

• The Profound Impact of Giving and Receiving Encouragement. And 10 Motivational Bible Verses.

• How to Write Good Survey Questions: The Essential Guide

• Writing a Book: Tips for Getting It Done with a Full-Time Job.

• Why Your Startup Needs an Exit Strategy.

• Leadership: You Can Be a Leader without Being a Manager. Here’s How.

• How to Lower Stress Fast.

• Can You Fix Perfectionism at Work and at Home?

• Reinventing Your Life: A Guide for Women Starting from Zero.

• Channel Sales: A Comprehensive Guide to Launching Your Partner Program.

• How Do You Pick the Perfect Business Partner or Cofounder?

• WBENC Certification Can Be the Secret Weapon that Takes Your Woman-Owned Business to the Next Level

• Transformation: Navigating Change with a Positive Mindset in the Midst of Struggles

• Why It’s Important to Embrace Change to Get the Life You Want.

• Accept Uncertainty. Discovery It’s Extraordinary Value and Get Motivated by 16 Inspirational Quotes.

• Burnout and Working Women. Could It Be the Best Thing that Ever Happened to Us?

• Artificial Intelligence and Its Impact on the Future of Recruitment and Hiring.

• Exposing the Hidden Benefit of Walking.

• Confessions of a Female Entrepreneur. 7 Tips from a Successful Businesswoman.

• How to Be a Writer? How to Write a Book? 4 Things You Must Know.

• Accelerate Growth with an Effective Customer Advisory Board.

• Are You Prepare to Launch a Successful Channel Sales Strategy?

• Customer Journey Mapping: What It Is, Steps to Take, and an Example to Follow.

• Female Leadership in the Workplace: 7 Challenges Women Face.

• New in Nonfiction: 10 Author Questions for Lisa Masiello about Her New Book, Trade Show 411.

• Guest Post Guidelines for Guest Blogging.

• Mergers and Acquisitions: Which Growth Strategy Drives Small Business Success?

• Channel Sales: 5 Things your Channel Partner Manager Must Get Right for a Multi-Channel Selling Strategy to Be Effective.

• New Trade Show Book Helps Marketers and Small Business Owners More Successfully Execute Exhibitor Requirements and Opportunities to Drive Business Growth.

• 11 Strategic Marketing and Pre-Show Exhibitor Tips to Execute a Successful Event Marketing Strategy.

• 7 Exhibitor Tips to Maximize Your Small Business Trade Show Results.

• 7 Critical but Often Overlooked Expo Exhibitor Tips You Ignore at Your Peril.

• Starting a Business. Entrepreneurship . . . for Women over 50.

Women Start a New Business - Resources by State

• Alabama new business resources

• Alaska new business resources

• Arizona new business resources

• Arkansas new business resources

• California new business resources for women

• Colorado new business resources

• Connecticut new business resources

• Delaware new business resources

• Florida new business resources

• Georgia new business resources

• Hawaii new business resources

• Idaho new business resources

• Illinois new business resources

• Indiana resources for women-owned businesses

• Iowa resources for women-owned businesses

• Kansas resources for women-owned businesses

• Kentucky resources for women-owned businesses

• Louisiana resources for women-owned businesses

• Maine resources for women-owned businesses

• Maryland resources for women-owned businesses

• Massachusetts resources for women-owned businesses

• Michigan resources for women-owned businesses

• Minnesota resources for women-owned businesses

• Mississippi resources for women-owned businesses

• Missouri resources for women-owned businesses

• Montana resources for women-owned businesses

• Nebraska resources for women-owned businesses

• Nevada resources for women-owned businesses

• New Hampshire resources for women-owned businesses

• New Jersey resources for women-owned businesses

• New Mexico resources for women-owned businesses

• New York resources for women-owned businesses

• North Carolina resources for women-owned businesses

• North Dakota resources for women-owned businesses

• Ohio resources for women-owned businesses

• Oklahoma resources for women-owned businesses

• Oregon resources for women-owned businesses

• Pennsylvania resources for women-owned businesses

• Rhode Island resources for women-owned businesses.

• South Carolina resources for women-owned businesses

• South Dakota resources for women-owned businesses

• Tennessee resources for women-owned businesses

• Texas resources for women-owned businesses

• Utah resources for women-owned businesses

• Vermont resources for women-owned businesses

• Virginia resources for women-owned businesses

• Washington State resources for women-owned businesses

• West Virginia resources for women-owned businesses

• Wisconsin resources for women-owned businesses

• Wyoming resources for women-owned businesses

Free Business and Management Downloads

• Media training. Public relations tips checklist.

• Channel partner selection checklist.

• Master event budgeting spreadsheet.

• Interactive trade show scheduler.

• Conference staffing spreadsheet.

• Trade show sales questions to determine the perfect exhibitor event.

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Contact Lisa

• Feel free to email me. I look forward hearing from you and will happily respond.

Trade Show Exhibitor Management

• Essential Dictionary of Trade Show Terminology

• Business Marketing: Trade Show Master Class

• Trade Show Exhibitors: 6 Marketing Tactics to Keep You on Track in This Uncertain Event Climate

• Trade Show Exhibitor Checklist: Your 12 Month Trade Show Planning Guide

• Free Exhibitor Tools