Business Resources for Entrepreneurs: Tools, Insights and Support
Free Downloads: Business and Management
Media Training PR Tips Checklist
Get your top 10 PR tips checklist to know what you should do and shouldn’t do for your next media interview.
Channel Partner Selection Checklist
A comprehensive channel partner selection checklist to help ensure partner alignment, enhance partner quality, improve efficiency, drive consistency, and mitigate risk.
Master Event Budgeting Spreadsheet
This event budget and cost breakdown spreadsheet will help you keep track of your expenses and quickly see whether you are under, at, or over budget.
Interactive Trade Show Scheduler
Pre-show, on-site, and post-show action items to help you stay on track. Worksheet includes a 12-, 9-, 6-, and 3-month exhibitor planning schedule to ensure you are organized no matter how much time you have to prepare.
Conference Staffing Spreadsheet
This master staffing document helps you manage your team, confirm they have the resources they need, and are ready to represent your company at the show.
Trade Show Sales Questions
These trade show sales questions give you the foundation to determine if a particular show will help you achieve your business goals, get the most from your exhibitor experience, and whether you should exhibit or not.
Business Marketing and Entrepreneurship Resources
A Business Plan Template for Beginners.
Ready to turn your consulting idea or side hustle into reality? This free business plan template is your simple, step-by-step guide to launch with confidence.
Business Lingo for Small Business Owners
Starting a business can feel like learning a new language. This easy-to-understand startup glossary explains key business terms so you can confidently navigate funding, marketing, and growth—without getting lost in corporate buzzwords.
The essential dictionary of trade show terminology.
Business Marketing: Trade Show Master Class
Everything you need to know to build and execute an effective trade show marketing plan.
Programs and agencies, non-profit organizations, funding sources, and more.
For Women Business Owners
government agencies, nonprofit organizations, funding, education, free tools, publications, and other resources by state
Videos and Podcasts
How Do I Prepare for My First Trade Show?
A 101-level video podcast on why you should pay attention to tradeshow marketing, when it makes sense, when it doesn't, how to be a successful exhibitor, and the honest truth - the good, the bad, and the ugly of managing your company’s trade show participation.
An interview with Lisa Masiello and author Cheryl O’Donoghue about emotional intelligence (EI) superpowers and her book How to Be an Emotionally Intelligent Leader (While Crushing Your Goals).
Female Empowerment and Leadership Strategies from Me in This Podcast for Women
Curious about the lessons I’ve learned as a business leader? In this podcast, I share my journey, career insights, and strategies for embracing leadership with confidence.