Trade Show Planner: Company Goals
Your 12-month trade show checklist
Understanding your company goals is just one task in a large checklist you’ll need to complete as a trade show exhibitor. Review my entire pre-show, on-site, and post-show checklist of exhibitor planning activities.
Trade Show Planning:
Understanding Your Company Goals
12 MONTHS TO GO. PRE-SHOW ACTIVITIES.
What are your company’s sales and marketing goals for the next year? Determine how trade shows fit into the sales and marketing strategies you have implemented to reach these goals.
Once you’ve determined how in-person events fit your overall business strategy, review trade shows and conferences in your industry to determine which are important to your business goals.
Create a calendar of shows you are considering. Is there an industry association to which your company is a member? More likely than not, they will have a trade show or conference you should consider. Their website may also include other trade shows and events of interest to members like you.
CONTINUE YOUR TRADE SHOW PLANNING WITH RELATED CHECKLIST ITEMS.
Are you new to trade show exhibiting and feel completely overwhelmed?
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.
