New Trade Show Book Helps Marketers and Small Business Owners More Successfully Execute Exhibitor Requirements and Opportunities to Drive Business Growth
(press release)
New Trade Show Book Helps Marketers and Small Business Owners More Successfully Execute Exhibitor Requirements and Opportunities to Drive Business Growth.
Lisa M. Masiello, B2B marketing executive and entrepreneur, provides specific, actionable tactics that enable companies to achieve successful and profitable outcomes from live, in-person events.
Nashua, NH, February 18, 2022 – Marketing professionals and small business owners will be more efficient, effective, and able to successfully execute trade show exhibitor requirements after implementing the strategies and tactics contained in Trade Show 411: The Essential Guide to Exhibiting Like a Pro. Lisa M. Masiello, marketing executive, author, and entrepreneur, wrote and has published this highly anticipated book.
Trade Show 411 is a business marketing resource for marketing professionals responsible for directing their company's trade show and conference participation, as well as CMOs and small business owners responsible for driving growth in qualified leads, new customer acquisition, and additional revenue from current customers. Exhibit houses, promotional products companies, and other providers of trade show products and services can also use the book as a lead generation tool or a value-based leave behind at client meetings.
“The pent-up demand and resulting opportunities for exhibitors at live, in-person events are staggering, coming out of the COVID-19 lockdowns we have experienced,” said author Lisa M. Masiello. “In-person trade show participation can be extremely profitable for a company when implemented correctly but understanding how to navigate the maze of requirements, opportunities, and regulations effectively and efficiently can only be achieved with experience over time. The challenge is that today’s marketing professionals and small business owners don’t have time to muddle through. They need to deliver a successful and profitable show the first time and every time. Trade Show 411 will help them do just that.”
About the book, Trade Show 411.
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is the answer for trade show or conference exhibitors who are pulling their hair out in frustration, feeling overwhelmed, or uncertain where to begin.
Trade Show 411 provides the strategy and action plan necessary to set readers off on the right path. By linking pre-show marketing strategy to onsite activities and post-show follow-up, readers will get the most out of their sales and marketing efforts and maximize trade show results. Readers will discover:
What revenue-generating tactics to implement on a limited budget
How to secure valuable media outlets for in-booth interviews and product launches
Tips on assembling the perfect staff
Hidden expenses that can break the budget if not managed effectively
The way to stay on track when a trade show gets turned upside down by issues outside the exhibitor’s control
Four steps to selecting the perfect show
How to choose the ideal booth size and location
How to transform leads from ho-hum to sales qualified with the right questions
. . . And much more.
Ms. Masiello distills her decades of experience into a step-by-step roadmap that readers can tailor to meet their challenges and achieve their specific objectives. Trade Show 411: The Essential Guide to Exhibiting Like a Pro is available for order in paperback and Kindle eBook from Amazon.com.
About Lisa M. Masiello
Lisa M. Masiello is an award-winning marketing executive and advisor to the IT industry. She has held marketing leadership positions at fast-growing start-ups and leading technology providers over the past three decades. She is currently the Chief Marketing Officer and Founder of TECHmarc Labs, Incorporated.
Because Ms. Masiello has personally planned, directed, attended, and exhibited at hundreds of trade shows across the United States and in countries worldwide, she understands firsthand the challenges and roadblocks that trade show managers and small business owners face when preparing to exhibit. It is her mission to eliminate those challenges that can pop up unexpectedly and provide real-world insights so the reader’s journey will not only be smooth but successful.
To request an interview or author submission for a publication, blog, podcast, webinar, or another source, please contact Lisa M. Masiello at www.LisaMasiello.com/contact.