Trade Show Planner: Master Database
Your 12 month trade show checklist
Creating a master database is just one task in a large checklist you’ll need to complete as a trade show exhibitor. Review my entire pre-show, on-site, and post-show checklist of exhibitor planning activities.
Trade Show Planning:
Create Master Contact and File Databases to Take with You
2 WEEKS TO GO. PRE-SHOW ACTIVITIES.
No matter how much experience you have or how much you plan, you will inevitably need something at the show that you didn't expect.
For example, a booth graphic may be damaged in transit and you have 10 hours to print one on-site and install it in your booth. You don't have time to wait for your graphic designer to get into the office, read your email, and upload a new file to a Dropbox account. You need it immediately.
Prepare copies of files and anything else you might need to get your hands on at a moment's notice. Bring them with you on a flash drive or laptop or create a central hub in the cloud for immediate and easy access.
In addition to graphics files, you may want to include PDF files of your collateral in case you need to print extra copies onsite because your box of collateral goes missing.
An extra copy of your speaker's presentation will be especially important.
Don't forget a master list of contact information. The name and cell phone number of your shipping carrier's driver will come in handy if you arrive at the hall before your booth does.
Emergency contact information for each of your booth staff will be needed if a member of your team becomes sick or has an accident.
Unanticipated events inevitably happen. You need to be able to respond and resolve the situation quickly.
Having easy access to files, data, documents, and contact information will enable your show to run smoothly even when a hiccup occurs.
And it will.
CONTINUE YOUR TRADE SHOW PLANNING WITH RELATED CHECKLIST ITEMS.
Are you new to trade show exhibiting and feel completely overwhelmed?
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.
