Trade Show Planner: Staff Show Packet
Your 12 month trade show checklist
Creating a master staff document of things to do and not do is just one task in a large checklist you’ll need to complete as a trade show exhibitor. Review my entire pre-show, on-site, and post-show checklist of exhibitor planning activities.
Trade Show Planning:
Have a Meeting with Your Booth Staff to Distribute and Review Your Show Packet
2 WEEKS TO GO. PRE-SHOW ACTIVITIES.
Every member of your booth staff must know exactly what to expect as a trade show exhibitor and what is expected of them.
Create a master staff document that included everything your staff members need to know.
The information you choose to add may include a master list of staff cell phone numbers so you and the rest of the group can reach any member of the team at any time. Include:
Hotel name, address, and phone number.
Hotel reservation numbers (if you made the reservations).
Show hours.
Show goals and objectives.
Booth duty schedule.
Instructions on how to approach a booth visitor.
Key questions to ask a booth visitor.
Activities booth staff should not miss at the show.
Events booth staff may want to attend outside of show hours.
Company-sponsored activities booth staff will be required to participate in (in addition to their booth duties).
CONTINUE YOUR TRADE SHOW PLANNING WITH RELATED CHECKLIST ITEMS.
Are you new to trade show exhibiting and feel completely overwhelmed?
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.
