Trade Show Planner: Staff Follow Up
Your 12 month trade show checklist
Checking in with your staff is just one task in a large checklist you’ll need to complete as a trade show exhibitor. Review my entire pre-show, on-site, and post-show checklist of exhibitor planning activities.
Trade Show Planning:
Follow Up with Your Staff
ON-SITE. AT SHOW.
During booth installation, check with each member of your team. Make sure they are on their way and nothing has happened like delayed flights or lost luggage.
Ask them if they remembered their show uniform, their business cards, and if they have been to the registration desk to get their exhibitor badge.
If someone has forgotten their show shirts or business cards, you should be able to replace them by digging into the extra shirts and business cards you shipped separately just for this situation.
CONTINUE YOUR TRADE SHOW PLANNING WITH RELATED CHECKLIST ITEMS.
Are you new to trade show exhibiting and feel completely overwhelmed?
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.
