Trade Show Planner: Booth Setup
Your 12 month trade show checklist
Managing booth setup is just one task in a large checklist you’ll need to complete as a trade show exhibitor. Review my entire pre-show, on-site, and post-show checklist of exhibitor planning activities.
Trade Show Planning:
Manage Booth Setup
ON-SITE. AT SHOW.
Your months and months of pre-trade show preparation have come to this point. Now it’s time to execute your plan.
It is your responsibility to manage the setup of your booth.
Whether you choose to have a couple of members of your staff set up your booth or you hire show labor to assemble your booth, you should be onsite to manage the installation.
This means making sure the electricity is installed, the carpet is laid, the components of your booth are put in the right place, signage is hung, and any furniture is in position.
Even if you hired a team to install the booth, you will still need to wipe down tables, display literature, set up product demos, and execute on all the other small details that ensure your booth is perfect when the hall opens to attendees.
A standard 10’x10’ or 10’x20’ booth may take a few hours to set up, but a larger booth could take days.
Make sure that everything has been set up and boxes/crates removed before your installation deadline is up.
CONTINUE YOUR TRADE SHOW PLANNING WITH RELATED CHECKLIST ITEMS.
Are you new to trade show exhibiting and feel completely overwhelmed?
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.
