Trade Show Planner: Original Objectives
Your 12 month trade show checklist
Assessing your original objectives is just one task in a large checklist you’ll need to complete as a trade show exhibitor. Review my entire pre-show, on-site, and post-show checklist of exhibitor planning activities.
Trade Show Planning:
Review Your Original Objectives
POST SHOW. WITHIN 5-7 DAYS AFTER SHOW.
Remember those trade show objectives you wrote down 12 months ago when determining if you should exhibit at a show and which show it should be?
Did you achieve those objectives?
If yes, that’s great. Maybe you can build on those objectives for next year’s show.
If not, why not?
What could have been done differently?
What was the return on your investment?
Did you achieve your lead generation goal?
How many of those leads become customers?
Did you launch a new product at the show?
How many products were sold at the show or have been sold since the show ended?
These are just a few examples of objectives you may have had. How did you do?
Learn more.
Read Chapter 28 of Trade Show 411 to get a deeper understanding into how assessing your original objectives is key to determining if you had a successful return on your investment.
CONTINUE YOUR TRADE SHOW PLANNING WITH RELATED CHECKLIST ITEMS.
Are you new to trade show exhibiting and feel completely overwhelmed?
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.
