Trade Show Planner: Post-Show Debrief
Your 12 month trade show checklist
Conducting a post-show debrief is just one task in a large checklist you’ll need to complete as a trade show exhibitor. Review my entire pre-show, on-site, and post-show checklist of exhibitor planning activities.
Trade Show Planning:
Do a Post-Show Debrief
POST SHOW. WITHIN 5-7 DAYS AFTER SHOW.
Ask your booth staff to honestly assess the trade show you just exhibited at, your company’s participation in the show, and the attendees who came to your booth.
Ask them:
What worked well and what didn’t?
What would they do differently next year?
Would they pay money next year to exhibit or would they simply send a couple of people to attend the show?
How did your booth presence compare to your competitors or other companies in the hall?
Was your booth in a good location?
Should you have sent someone to speak at the show?
How would they rate the quality of conversations they had with attendees in the booth? Were they primarily decision-makers?
You get the picture of the types of questions you should ask. You can ask many more of your own questions.
CONTINUE YOUR TRADE SHOW PLANNING WITH RELATED CHECKLIST ITEMS.
Are you new to trade show exhibiting and feeling completely overwhelmed?
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.
