Trade Show Planner: Exhibit House
Your 12 month trade show checklist
Selecting a booth building firm is just one task in a large checklist you’ll need to complete as a trade show exhibitor. Review my entire pre-show, on-site, and post-show checklist of exhibitor planning activities.
Trade Show Planning:
Select an Exhibit House or Booth Building Firm
9-6 MONTHS TO GO. PRE-SHOW ACTIVITIES.
An exhibit house or booth building firm is your trade show partner. Their job is to make your company's vision, your brand, and your messaging come to life. It is never too soon to evaluate exhibit houses to determine which one you will work with to design and build your custom trade show booth.
From the graphics to the materials to the structure's flow, every component of this booth needs to invite visitors in and encourage them to engage with you.
Interview as many exhibit houses as you need to find the one you feel can express your message and vision and the one with whom you feel comfortable working. You may find the right partner after speaking with two exhibit houses. Or, it may take you five conversations before you've found the right one.
You will work with this company's employees for six to nine months or more, so you want to feel comfortable that you will have a good relationship with them. You’ll know it when you've found the right people and the right company.
CONTINUE YOUR TRADE SHOW PLANNING WITH RELATED CHECKLIST ITEMS.
Are you new to trade show exhibiting and feel completely overwhelmed?
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.
