Trade Show Planner: Key Messages
Your 12 month trade show checklist
Determining your key messages is just one task in a large checklist you’ll need to complete as a trade show exhibitor. Review my entire pre-show, on-site, and post-show checklist of exhibitor planning activities.
Trade Show Planning:
Decide on Your Key Message or Overarching Theme
9-6 MONTHS TO GO. PRE-SHOW ACTIVITIES.
Your vice president of sales, chief marketing officer (CMO), chief executive officer (CEO), and product manager will all want to have input into booth messaging. You may end up trying to please six different people by including six different messages in your booth graphics.
Remember, no matter the size of your booth, you have five to ten seconds to capture a person's attention. Too many messages will confuse the show’s attendees and cause them to continue walking past your booth.
Narrow your messages to one overarching theme that aligns with your already established goals. This will be the key theme to use across your header graphics, booth signage, and sales collateral.
CONTINUE YOUR TRADE SHOW PLANNING WITH RELATED CHECKLIST ITEMS.
Are you new to trade show exhibiting and feel completely overwhelmed?
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.
