Trade Show Planner: Customer Meetings
Your 12 month trade show checklist
Finalizing your meeting schedule is just one task in a large checklist you’ll need to complete as a trade show exhibitor. Review my entire pre-show, on-site, and post-show checklist of exhibitor planning activities.
Trade Show Planning:
Finalize Your Meeting Schedule with Target Prospects and Current Customers
1 MONTH TO GO. PRE-SHOW ACTIVITIES.
One of the key goals of exhibiting at a trade show is to generate new leads.
You’re most likely so focused on this goal that you forget about current customers and prospects who you have already been speaking with for some time.
Work with your sales team to create a list of targeted customers and prospects with whom the team could meet at the show.
Have your sales team reach out to each of these contacts and personally invite them to meet at your booth and invite them to an after-hours networking event or dinner.
A large industry trade show is often the only time a salesperson and customer may have the opportunity to meet in person. It is the perfect time to develop a personal relationship.
CONTINUE YOUR TRADE SHOW PLANNING WITH RELATED CHECKLIST ITEMS.
Are you new to trade show exhibiting and feel completely overwhelmed?
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.
