Trade Show Planner: Press Release
Your 12 month trade show checklist
Writing a press release is just one task in a large checklist you’ll need to complete as a trade show exhibitor. Review my entire pre-show, on-site, and post-show checklist of exhibitor planning activities.
Trade Show Planning:
Write and Distribute a Press Release and Media Alert
1 MONTH TO GO. PRE-SHOW ACTIVITIES.
Write a press release announcing that you will be exhibiting at the show and what attendees should expect to learn in your booth.
In addition to distributing it over the traditional distribution channels like PRWeb, PR Newswire, Business Wire, EIN Presswire, and others, email it to your customers, prospects, and key media contacts that you may have spoken with in the past.
Send it directly to select members of the media with whom you would like to have a personal meeting in your booth.
Is a member of your executive management team speaking at the show? Are you announcing a new product? Let everyone know why you will be there and incentivize them to stop by the booth.
This is also the perfect time to write a media alert to be distributed to registered press attendees 1-2 weeks before the show reminding them of your speaker session, a press conference, or other specific activity you will be conducting.
Learn more.
Read Chapter 15 of Trade Show 411 to see examples of an actual press release and media alert. Use them as guides to create your own PR resources.
CONTINUE YOUR TRADE SHOW PLANNING WITH RELATED CHECKLIST ITEMS.
Are you new to trade show exhibiting and feel completely overwhelmed?
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.
