Trade Show Planner: Lead Management
Your 12 month trade show checklist
Managing leads is just one task in a large checklist you’ll need to complete as a trade show exhibitor. Review my entire pre-show, on-site, and post-show checklist of exhibitor planning activities.
Trade Show Planning:
Lead Management
2 MONTHS TO GO. PRE-SHOW ACTIVITIES.
Decide how you are going to capture leads, manage them at the show, distribute them to sales, and follow up on them after the show.
If you choose to rent a device, do it now and educate yourself on its features.
If you choose to use your company’s tablet devices, download the app that is most appropriate for your needs.
If you choose the traditional route, create paper forms.
Whatever option you select, develop your own custom set of questions to qualify your booth visitors.
Learn more.
Read Chapter 21 of Trade Show 411 to expand beyond the fishbowl and implement a successful lead management strategy.
CONTINUE YOUR TRADE SHOW PLANNING WITH RELATED CHECKLIST ITEMS.
Are you new to trade show exhibiting and feel completely overwhelmed?
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.
