Trade Show Planner: Review Schedule
Your 12 month trade show checklist
Reviewing your delivery dates is just one task in a large checklist you’ll need to complete as a trade show exhibitor. Review my entire pre-show, on-site, and post-show checklist of exhibitor planning activities.
Trade Show Planning:
Review Your Schedule and Delivery Dates
3 MONTHS TO GO. PRE-SHOW ACTIVITIES.
You now have 90 days before the show begins. It may seem like a long time, but those 90 days will go fast. This is the perfect time to review your schedule and make sure you are on track.
Has your booth been built?
When will it be completed?
Have your product brochures been designed and ordered?
Have all your required payments been made?
Now it’s time to look ahead at tasks to be completed over the next three months.
Will you be shipping your booth to the advance warehouse?
What shipping company will you use?
What is the drop-dead date for shipments to the advance warehouse?
If your booth and other materials will not be ready by that time, when is the earliest date your booth can arrive at the expo hall?
Early bird dates. Advance warehouse deadlines. Booth installation day. It can seem so overwhelming.
Remember, the early bird and advance warehouse dates have financial implications, enabling you to save a lot of money or causing you to spend a lot of money simply by how well you keep track of your schedule.
Learn more.
Read Chapter 7 of Trade Show 411 to learn how to save up to 40% on show services.
Take a moment to reassess your master schedule.
When is the last date your booth, collateral, and promotional items must leave their locations to arrive at the advance warehouse on time?
Is your exhibit house on track to ship your booth by that date?
What are your booth's installation date and time?
When will you arrive to ensure you are on-site managing the installation in person?
When is your booth staff arriving at the hotel?
Reconfirm that all vendors, suppliers, and booth staff know the critical dates and times associated with your schedule and their requirements. Don’t assume that because you told them once, they have everything under control. Reconfirm that everyone is on track. If the booth does not arrive at the advance warehouse by the deadline, you cannot blame the exhibit house for missing the mark. It’s your responsibility to keep them on track and make sure they get the booth to its destination on time.
CONTINUE YOUR TRADE SHOW PLANNING WITH RELATED CHECKLIST ITEMS.
Are you new to trade show exhibiting and feel completely overwhelmed?
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.
