Trade Show Planner: Secure Lead Management
Your 12 month trade show checklist
Keeping track of leads is just one task in a large checklist you’ll need to complete as a trade show exhibitor. Review my entire pre-show, on-site, and post-show checklist of exhibitor planning activities.
Trade Show Planning:
Keep Track of Leads and Lead Retrieval Devices
ON-SITE. AT SHOW.
Whether your leads are in paper form, stored in a lead retrieval device, or uploaded to the Internet for future download, knowing where your leads are at all times is critical.
Securing and following up on leads is what you’re there for, after all.
If you are using paper lead forms, designate a place in your booth where all booth staff is instructed to store the completed forms. This may be a designated drawer or a cabinet with a lockable door. This is the same for any business cards you may have collected as well.
If you are using an electronic lead retrieval device to capture leads, be sure you know exactly how many devices you have in your booth and who is using them.
CONTINUE YOUR TRADE SHOW PLANNING WITH RELATED CHECKLIST ITEMS.
Are you new to trade show exhibiting and feel completely overwhelmed?
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.
