Trade Show Planner: Post-Show Dismantle
Your 12 month trade show checklist
Preparing for post-show booth dismantle is just one task in a large checklist you’ll need to complete as a trade show exhibitor. Review my entire pre-show, on-site, and post-show checklist of exhibitor planning activities.
Trade Show Planning:
Prepare for Post-Show Dismantle
ON-SITE. AT SHOW.
Dismantling your booth at the end of the show is not a throw-away activity. It is almost as important as booth installation.
If you have reserved show labor to disassemble your booth, do you know what time they will be coming?
Have you told your booth staff that they are required to stay after the show closes to help you pack up all the booth materials?
Setting the expectation early that your team is required to help you pack up the booth is essential.
As soon as the show ends, your booth staff will scatter, and you will be left to pack up your space on your own. This can take three or four hours even for a 10’x10’ booth.
Before your team ever makes their airline reservations, let them know your expectations so they have enough time to help before they have to rush off to the airport. You know the old saying, “Many hands make lite work.”
CONTINUE YOUR TRADE SHOW PLANNING WITH RELATED CHECKLIST ITEMS.
Are you new to trade show exhibiting and feel completely overwhelmed?
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.
