Trade Show Planner: Supplier Selection
Your 12 month trade show checklist
Choosing your suppliers is just one task in a large checklist you’ll need to complete as a trade show exhibitor. Review my entire pre-show, on-site, and post-show checklist of exhibitor planning activities.
Trade Show Planning:
Choose All Your Suppliers
12 MONTHS TO GO. PRE-SHOW ACTIVITIES.
Create a list of all the suppliers you will need to work with to purchase or rent products and services for this trade show. This list should include:
An exhibit house to design and build the booth structure.
The show contractor for booth installation.
A graphic designer and printing company for signs and posters.
A promotional products company for giveaways.
A tech company for audiovisual equipment rental.
A shipping company to move your booth and materials to and from the show.
This is just the beginning of a long list of suppliers with whom you may work. Now is the time to seek out these companies. You will need time to evaluate the quality of their work, the cost, and whether they can meet your needs by your deadline.
CONTINUE YOUR TRADE SHOW PLANNING WITH RELATED CHECKLIST ITEMS.
Are you new to trade show exhibiting and feel completely overwhelmed?
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.
