Trade Show Planner: Booth Accessories
Your 12 month trade show checklist
Selecting booth accessories is just one task in a large checklist you’ll need to complete as a trade show exhibitor. Review my entire pre-show, on-site, and post-show checklist of exhibitor planning activities.
Trade Show Planning:
Finalize Booth Accessories
3 MONTHS TO GO. PRE-SHOW ACTIVITIES.
(As you review the 12 month master planner, you will notice that the purchase of some of the booth materials have been separated into this section, 3 months prior, and the next section, 2 months prior. The items included here have an impact on your booth layout as well as its look and feel. Things like flooring options and booth accessories must be decided upon earlier to ensure the booth has a cohesive look and you do not have too many or too few items in the booth.)
You should order furniture, plants, display cases, or any other booth accessories you may need from the show decorator or independent vendor before their discount deadline has expired. You can find the order forms for these materials in your Exhibitor Services Manual or Exhibitor Guide.
CONTINUE YOUR TRADE SHOW PLANNING WITH RELATED CHECKLIST ITEMS.
Are you new to trade show exhibiting and feel completely overwhelmed?
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.
