About Lisa Masiello

Lisa’s philosophy in three principles.

• Embrace change.

• Turn around and lend a helping hand to those behind you on life’s journey. Pay it forward.

• Share your knowledge and gifts.

Lisa M. Masiello is an author, entrepreneur, and champion of women's advancement and entrepreneurship.

As an author, Lisa brings a 30-year marketing management career to trade publications, industry presentations, webinars, podcasts, and her own nonfiction business books. She educates and informs marketing professionals, small business owners, and corporate executives on all aspects of corporate marketing, starting a business from scratch, and business growth. Unlike pie in the sky strategy books, Lisa's books are actionable and written to drive real results. She is the author of Trade Show 411: The Essential Guide to Exhibiting Like a Pro and the forthcoming Startup Over Lunch small business series,. Lisa is also a featured business leader in Cheryl O'Donoghue's leadership transformation book, How to Be an Emotionally Intelligent Leader While Crushing Your Goals.

As a passionate advocate for women and girls, Lisa is a champion of women's advancement and business ownership. Her goal is to accelerate positive change for women and girls regionally, nationally, and globally which will provide them with the resources they need to achieve personal growth, professional success, and financial independence. Lisa previously held a non-profit board of director's seat with the Girl Scouts of the Green and White Mountains and was the advisory board chair for the Center for Women and Enterprise NH Business Center. Lisa also supports girls and women in STEM education and careers as a Tech Ambassador for the NH Tech Alliance and as a member of CompTIA's (Computing Technology Industry Associations) Advancing Women in Technology Community.

As a business owner herself, Lisa parlayed a two-and-a-half-decade career as an award-winning B2B marketing executive to fast growing IT startups and industry leading technology providers into her own business by founding TECHmarc Labs, Inc. in 2014. This strategic marketing firm has a successful track record of developing and implementing innovative marketing solutions for the tech industry.

Born in Boston, Massachusetts, Lisa is a New England native who lives and works in New Hampshire.

If you are interested in partnering on a writing project, want me to join you on a business or author conference panel, be a guest on your podcast, or collaborate in another way, I’d love to hear from you. Contact me.