Startup Over Lunch: A 60-Minute Marketing Strategy for New Business Owners
A quick, no-fluff startup guide focused on marketing strategy for new and small businesses. Stop spinning your wheels and turn your idea into something real.
Be the First to Get Your Copy on September 8.
“It covers all the important elements and makes it very clear for businesses to understand where to start, I particularly love the ‘Apply Your Knowledge’ sections. They’re packed with specific action steps that readers can implement immediately. Someone like a plumber, a home-based baker, or a freelance designer can use this book to move from word-of-mouth growth to a more purposeful, scalable business.”
Arpine Babloyan
vice president of global demand generation
ThreatConnect
Trying to bring your business idea to life, but not sure where to start?
It's easy to feel lost with so much conflicting advice and generic tips thrown at you, plus those one-size-fits-all plans that expect you to already have it all figured out.
Startup Over Lunch: Marketing Strategy in 60 Minutes to Fire Up Your Business delivers precisely what it promises: a clear, fast-read marketing roadmap for new business owners starting from zero. No jargon. No fluff. Just practical steps, real-world examples, and valuable tools to begin building your business with confidence.
In this book, you'll learn how to:
Identify and understand your ideal customer so you stop guessing.
Shape your Unique Value Proposition and Unique Selling Proposition.
Select the most effective marketing channels without wasting time or money.
Allocate your marketing spend effectively, even on a small budget.
Develop essential sales materials and a comprehensive content strategy that gets results.
Tell your brand story across an authentic online presence.
Track the right marketing metrics to optimize what's working.
Use the Apply Your Knowledge sections to take fast, meaningful action after every chapter.
You'll get:
A no-B.S. marketing strategy designed specifically for beginners.
A clear sequence of what to do.
Apply Your Knowledge tasks that turn ideas into momentum.
Relief from overwhelm and clarity on what really matters.
A solid foundation before you hire help, run ads, or build a website.
Startup Over Lunch: Marketing Strategy in 60 Minutes to Fire Up Your Business is the first title in the Start Your Own Business series, a collection of fast-read, high-impact guides focused on the fundamentals. Upcoming books will cover Sales Strategy, Funding Strategy, and Staffing Strategy, so you can build a business that actually works.
If you're done running in circles and want to finally take control of your business future, grab your copy and get started.
Who is this marketing strategy book perfect for?
People who want to start a business but feel paralyzed by information overload.
Freelancers, side hustlers, and digital content creators ready to ramp up their income stream.
Crafters, makers, and knowledge experts who want to turn skills into income.
Business owners who have grown through referrals but now want to market with purpose.
Local service providers like landscapers, plumbers, and electricians.
Stay-at-home parents, veterans, recent grads, and anyone ready to work for themselves.
Start Your Own Business series. Learn how to launch your business in 60 minutes.
The ebook version of my Marketing Strategy book will be available on September 8 with the paperback version available on October 23rd. Startup Over Lunch: Sales Strategy in 60 Minutes to Fire Up Your Business will be released by year’s end. Next comes Funding Strategy and then Staffing Strategy.
To get a reminder as soon as each book in the series is available, drop your email below and I’ll notify you.