Startup Over Lunch: A 60-Minute Staffing Strategy for New Business Owners

Running a business isn’t supposed to feel like some endless endurance test. But that’s where a lot of new entrepreneurs find themselves.

You start out excited and full of ideas. Then the work starts piling up. Tasks, decisions and responsibilities all land on your shoulders at once. Before long, it feels like everything is coming at you faster than you can keep up. There’s barely any room to breathe, never mind grow.

Startup Over Lunch: Staffing Strategy in 60 Minutes to Fire Up Your Business is for the founder who’s tired of carrying the entire operation alone. It’s for the business owner who knows they need help but isn’t sure where to start, what to hand off, or how to bring someone in without creating more work. And it’s for the entrepreneur who wants their business to grow without burning themselves out in the process.

Drawing on decades of guiding companies of every size, I show you how to build support in a way that feels natural, doable, and aligned with the way you work. I don’t talk in corporate jargon or load you up with extra steps. Instead, I walk you through the real decisions that shape a sustainable business. The ones most people delay simply because they’ve never had guidance on them.

You’ll explore why doing everything yourself becomes a bottleneck, how to recognize the tasks that drain your time and energy, and what kind of help actually makes a difference. Through examples and practical tools, you’ll learn how to bring someone on without losing control, overspending, or adding stress to your already full plate.

You’ll learn how to:

• shift your mindset from "I have to do everything myself" to seeing support as a smart business advantage.

• spot the work that drains time, energy, and revenue and decide what should be handed off first.

• navigate different types of help, from freelancers and contractors to virtual assistants, part‑timers, temps, and gig workers.

• write job descriptions that are clear, simple, and inviting without slipping into stiff corporate language.

• find trustworthy support through personal networks, community groups, and online platforms that fit your stage of business.

• run small trial projects to see how someone works before you commit to anything long-term.

• build a flexible support system that grows with your business instead of outpacing it.

Each chapter ends with clear, actionable steps you can put into practice right away, whether you’re hiring your first assistant, delegating a single task, or finally letting go of the work that’s been weighing you down.

This is the third book in the Start Your Own Business series, following Startup Over Lunch: Marketing Strategy in 60 Minutes to Fire Up Your Business and Startup Over Lunch: Selling Strategy in 60 Minutes to Fire Up Your Business. Together, these books give new entrepreneurs a practical foundation for building a business that supports their life, not the other way around.

If you’re ready to reclaim your time, reduce overwhelm, and create a business that grows because you’re supported, not stretched thin, this book will show you exactly where to begin.

RELEASE DATE, SPRING 2027.