Startup Over Lunch: A 60-Minute Staffing Strategy for New Business Owners
Who is this Staffing Strategy book perfect for?
Aspiring entrepreneurs trying to get out of the self-imposed ‘do-it-all-myself’ trap.
Makers, crafters, and product creators struggling with overwhelming order volumes due to the fear of losing quality control.
Freelancers and gig workers who want to bring in reliable, bite-sized help without overspending on payroll.
Corporate professionals who need back-end help to be able to finally exit their corporate jobs.
Stay-at-home parents stuck in the loop of choosing to just do the work themselves rather than taking the time to train someone else.
Veterans and transitioning service members looking to translate their operational leadership into a flexible, scalable support system.
Stop carrying the entire operation alone. Start building your support system.
Running a business shouldn't feel like an endless endurance test. But if you're standing at the starting line of your dream business, it's easy to find yourself buried under an avalanche of tasks. When admin work, social media scheduling and customer service all land on your shoulders at once, you run out of room to breathe, let alone grow.
Your biggest obstacle isn't a lack of hustle. It's the "do it all myself" trap. When you're terrified of overspending on payroll, losing control of your quality, or spending more time training someone than doing the work yourself, you stay stuck acting as an employee in your own business instead of the owner.
I wrote Startup Over Lunch: Staffing Strategy in 60 Minutes to Fire Up Your Business to shatter the myth and give you a straightforward blueprint you can act on in just 60 minutes.
As a 30-year business veteran who has scaled teams and built my own thriving firm, I know how to bring in help simply and affordably. But more importantly, I've lived through the exact same hesitation before letting go of my own business tasks. I know how terrifying it is to hand over a piece of your dream to someone else. I wrote this book as a peer who has been in your shoes, and I know how to help you find trustworthy support without adding stress to your plate.
This isn't a book of fluff. It's a tactical lunch-break guide packed with actionable tactics and exercises you can implement before your coffee gets cold.
In exactly one hour, you'll learn how to:
Shift your mindset from solo operator to business owner.
Identify energy-draining tasks to hand off first.
Navigate affordable options like freelancers and gig workers.
Write clear job descriptions and find trustworthy people.
Run trial projects and build a flexible support system.
This book is for makers struggling to keep up with orders, freelancers maxed out on client hours, corporate professionals needing back-end help to exit their jobs, stay-at-home parents trying to buy back hours, and veterans building a reliable team.
You don't have to carry the weight of your entire dream on your own shoulders. Grab your copy of Startup Over Lunch: Staffing Strategy in 60 Minutes to Fire Up Your Business today, clear away the confusion, and let's take your first step toward a business that supports your life and not the other way around.
RELEASE DATE, SPRING 2027.
Start Your Own Business series. Learn how to launch your business in 60 minutes.
The ebook and paperback copies of the Marketing Strategy book are currently available.
Startup Over Lunch: Selling Strategy in 60 Minutes to Fire Up Your Business will be released on January 14, 2027. Then comes Staffing Strategy and Funding Strategy.
To get a reminder as soon as each book in the series is available, drop your email below and I’ll notify you.

