Startup Over Lunch: A 60-Minute Selling Strategy for New Business Owners

Stop avoiding sales. Start growing your business with confidence.

If you're starting your dream business, you don't need high-pressure closing scripts or corporate sales seminars. You don't need complex pipeline metrics, aggressive cold-calling strategies, or manipulation tactics. You need to know how to offer your product or service in a way that feels natural, human, and aligned with who you are.

The biggest obstacle for aspiring business owners isn't a lack of a great product. It's the fear of selling. When you're terrified of appearing pushy, sounding desperate, or facing rejection, it's easy to completely avoid the one activity that keeps your business alive.

I wrote Startup Over Lunch: Selling Strategy in 60 Minutes to Fire Up Your Business to clear away that anxiety and give you a straightforward blueprint you can read and act on in just 60 minutes.

As a 30-year business veteran and owner of my own thriving consulting firm, I know how to make selling simple and stress-free. But more importantly, I've lived through the exact same hesitation before launching my own business. I know what it feels like to stall because you don't want to come across as "salesy." I wrote this book as a peer who has been in your shoes, and I know how to help you sell with integrity.

This isn't a book of fluff or motivational platitudes. It's a tactical lunch-break guide packed with actionable tactics and exercises you can implement before your coffee gets cold.

In exactly one hour, you'll learn how to:

• Reframe what selling means so you never feel pushy or manipulative.

• Start natural conversations that confidently lead to an offer without feeling awkward.

• Handle objections with ease so a "no" doesn't derail your confidence or your day.

• Price your products or services so you get paid what you're truly worth from day one.

• Ask for referrals comfortably to turn your first few customers into an ongoing wave of new business.

This book is for makers wanting to sell their work, freelancers and gig workers looking for stability, corporate professionals building an exit strategy, stay-at-home parents turning a side hustle into extra income, and veterans transitioning their skills into the market. No matter your background, if you have a business dream, this is your map.

You don't have to change your personality to succeed in sales. Grab your copy of Startup Over Lunch: Selling Strategy in 60 Minutes to Fire Up Your Business today, clear away the confusion, and let's take your first definitive step toward confident selling.

RELEASE DATE 1.14.2027