Rise and Lead.
Empowering Women in Entrepreneurship and Career Leadership.
strategies and books to launch your business or be a leader in your career
Lisa’s Rise. From Startup Challenges to Leadership Success for Women Entrepreneurs.
When I started my business, TECHmarc Labs, I jumped in with both feet, using my own savings. With limited funds and no job to fall back on, it was all or nothing. I couldn't waste time. I had to succeed quickly. That intense pressure pushed me to take bold steps I would never have considered before.
I emerged stronger each time by pushing through discomfort. From cold sales outreach to bootstrapping marketing strategies, early successes taught me that leadership blooms in vulnerability, not isolation.
My biggest breakthrough came when I shed the lone-wolf mindset I'd clung to for years. I always thought I had to figure it all out solo, but success arrived when I started asking for help. Opening up about uncertainties—whether seeking funding advice or emotional support—unlocked a world of resources including contacts, knowledge, and even financial backing that I hadn't anticipated.
Becoming the advisory board chair for a women's entrepreneurship organization, I saw this ripple outward. Women at every stage, including dreamers with no roadmap or those stuck mid-journey, thrive more quickly and powerfully when surrounded by other women who lift them up. This fueled my passion.
That's why I wrote Trade Show 411. To shortcut the steep learning curve of event management, sharing insider tactics I wish I'd had when I first started my career. And Startup Over Lunch: Marketing Strategy in 60 Minutes to Fire Up Your Business distills my no-fluff playbook for busy aspiring owners and enables them to hit the ground running and avoid time-wasting pitfalls. I want you to draw straight from my battles and wins. These aren't theories; they're the tools that help turn uncertainty into lasting momentum.
Today, I pay it forward. I empower women to claim their leadership. Your journey starts with one step. My goal is to make it count.
Essential Books for Women in Business. Launch and Lead with Confidence.
ADVANCED BUSINESS MARKETING
Trade Show 411: The Essential Guide to Exhibiting Like a Pro
Surveys reveal that most marketers believe event marketing is the single most-effective marketing channel, even ahead of content marketing and email marketing. That’s why exhibiting at trade shows and industry conferences should be a key component of your business’ marketing strategy.
Whether you’re taking on new work responsibilities or starting your own business, exhibiting at live, in-person events is a must.
ADVANCED BUSINESS MARKETING
Trade Show 411: The Essential Guide to Exhibiting Like a Pro (2nd edition)
The trade show business is constantly evolving, and your strategy must evolve to stay ahead. Trade Show 411: Second Edition brings you everything you loved about the original, plus a brand new chapter on the power of Artificial Intelligence (AI)—your secret weapon for boosting ROI. Learn how to enhance your booth experience, track leads more effectively, and connect with attendees like never before. Stay competitive, close more deals, and exhibit like a pro!
Available Spring 2026.
STARTING A BUSINESS FROM SCRATCH
Startup Over Lunch: Marketing Strategy in 60 Minutes to Fire Up Your Business
Are you struggling to figure out how to market your new business? You’re not alone. This no-fluff book will help you understand what matters most and build a clear, effective marketing strategy in the time it takes to eat lunch. Learn how to connect with your audience, convert leads, and avoid common pitfalls, all while staying aligned with your business goals.
This is Book 1 in the Start Your Own Business series.
STARTING A BUSINESS FROM SCRATCH
Startup Over Lunch: Sales Strategy in 60 Minutes to Fire Up Your Business
Are you nervous about selling your products or services? This practical guide helps you move past fear, talk to customers with confidence, and land sales without feeling pushy. In just one lunch break, you’ll learn simple ways to connect with buyers, handle objections, and set goals that actually move your business forward, all with tools and tactics designed for beginners.
This is Book 2 in the Start Your Own Business series.
Sign up to get an advance copy and share your feedback before launch.
STARTING A BUSINESS FROM SCRATCH
Startup Over Lunch: Staffing Strategy in 60 Minutes to Fire Up Your Business
Running a business by yourself can feel overwhelming. You’re juggling every task, wearing every hat, and there’s never enough time in the day. This guide shows you how to bring in the right kind of help without breaking your budget or building a big payroll. In 60 minutes, you’ll learn how to decide what tasks to hand off, where to find reliable support, and how to lead with confidence once you’ve hired.
This is Book 3 in the Start Your Own Business series.
This title is in the works - stay tuned.
STARTING A BUSINESS FROM SCRATCH
Startup Over Lunch: Funding Strategy in 60 Minutes to Fire Up Your Business
Think you can’t start a business without deep pockets? Think again. This book breaks down how funding works when you’re starting from scratch. You’ll learn how to evaluate your real startup costs, use what you have, and choose practical funding options that fit you. From self-funding to microloans, grants, and early sales, you’ll discover simple ways to secure the money you need and avoid the financial traps that stop so many beginners.
This is Book 4 in the Start Your Own Business series.
This title is in the works - stay tuned.
Strategies for Women Entrepreneurs Starting a Business in 2025.
Inspiring Words for Your Business and Leadership Journey.
“To rise isn't about perfection. It's about the bold ask that changes everything.”
Lisa M. Masiello
State-by-State Resources for Women Starting a Business in the U.S.
Here is a state-by-state list of free and low-cost resources - from government agencies and nonprofit organizations to funding opportunities, educational programs, and tools to help you get started. Starting a business can feel overwhelming, but you don’t have to go it alone.