Lisa M. Masiello
Helping You Start Your Business From Scratch
Straightforward advice. Practical tools. Real support. For real people putting their ideas into action.
Who I Help
First-Time Founders, Freelancers, and Dreamers Starting a Small Business
for Freelancers
for Side-Hustlers
for Crafters, Bakers, and Makers
for Stay-at-Home Parents
for Referral Builders
for Veterans and Military Spouses
for Recent Graduates
for Laid-Off Workers
New Book Coming September 8, 2025
Startup Over Lunch: Marketing Strategy in 60 Minutes to Fire Up Your Business.
Most business books are written for people who already have money, connections, and experience. This book is not that.
I wrote Startup Over Lunch: Marketing Strategy in 60 Minutes to Fire Up Yor Business for real people starting businesses from scratch who are tired of hype, confused by jargon, and eager to know the practical steps to marketing their business that actually work. My clear, no-fluff marketing insights cut through the noise with straightforward, honest guidance and tools you can use immediately to get moving.
Practical Advice on How to Start a Business, Validate Your Idea, Stand Out from the Competition, and More
Business lingo for small business owners. - startup glossary.
Lisa’s Step-by-Step Business Books
I'm an author and business owner who helps people start their own businesses from scratch. Everything I share is grounded in real-world experience and built for those starting with limited time, money, or know-how. No gimmicks. No big promises. Just the kind of guidance I looked for when I was getting started.
Practical advice. Real-world strategies.
I write business books to give you the knowledge and confidence to grow your expertise or build a successful business. Whether you’re just getting started or ready to take the next step, my goal is to give you the resources you need to reach new heights.
Free Small Business Resources to Help You Plan Smarter, Spend Less, and Start Strong.
downloadable templates and more
