Lisa M. Masiello

HELPING YOU START YOUR BUSINESS FROM SCRATCH

Straightforward advice. Practical tools. Real support. For real people putting their ideas into action.

Who I Help
First-Time Founders, Freelancers, and Dreamers Starting a Small Business

crafters bakers and makers — for **Crafters, Bakers, and Makers**

stay at home parents — for **Stay-at-Home Parents**

referral builders — for **Referral Builders**

veterans and military spouses — for **Veterans and Military Spouses**

recent graduates — for **Recent Graduates**

laid off workers — for **Laid-Off Workers**

Lisa’s Monthly Update

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Read Practical Advice on How to Start a Business, Validate Your Idea, Stand Out from the Competition, and More

Find more

woman freelancer attempting to budget her irregular income to pay taxes — Managing freelance finances: Tips for stability.

woman questioning whether in-house marketing or outsourced marketing is better — In-house vs outsourced marketing pros and cons. Which strategy works better? How to decide.

unexpected costs when starting a business — Unexpected costs when starting a business (and how to plan for them).

business lingo for small businesses — Business lingo for small business owners. - startup glossary.

wbenc certification — WBENC certification can be the secret weapon that takes your woman-owned business to the next level.

come in we're open for business sign — Can I start a business with no money? Yes. Follow these 8 steps.

customer answering customer survey questions — How to write clear and effective customer survey questions.

two white doors and a red open door for a business exit — Why your new business needs an exit strategy.

Lisa’s Step-by-Step Business Books

I'm an author and business owner who helps people start their own businesses from scratch. Everything I share is grounded in real-world experience and built for those starting with limited time, money, or know-how. No gimmicks. No big promises. Just the kind of guidance I looked for when I was getting started.

essential guide to exhibiting at trade shows and expos book

start your own business startup marketing strategy book

Practical advice. Real-world strategies.

I write business books to give you the knowledge and confidence to grow your expertise or build a successful business. Whether you’re just getting started or ready to take the next step, my goal is to give you the resources you need to reach new heights.

Learn more

Free Small Business Resources to Help You Plan Smarter, Spend Less, and Start Strong.

downloadable templates and more

pr tips checklist — Media training PR tips checklist.

Free and low cost biz resources for women - state by state.