Trade Show Planner: Business Cards
Your 12 month trade show checklist
Ordering extra business cards is just one task in a large checklist you’ll need to complete as a trade show exhibitor. Review my entire pre-show, on-site, and post-show checklist of exhibitor planning activities.
Trade Show Planning:
Order Extra Business Cards
2 MONTHS TO GO. PRE-SHOW ACTIVITIES.
Ask each employee attending the show how many business cards they currently have and ask if they believe that number will be enough to last them to and through the show. If not, make sure more business cards are ordered now. Remind each team member three days before they leave for the show that they must pack their business cards. I have worked with many booth staffers who have forgotten to bring their business cards.
I have also been known to take twenty or so business cards from each staff member and bring them with me on the plane. After the booth is installed, I place the business cards inside a cabinet for the duration of the show. That way, business cards are available for anyone who forgot to pack them or simply forgot to put some in their pocket at their hotel room that morning. You can never be too prepared.
CONTINUE YOUR TRADE SHOW PLANNING WITH RELATED CHECKLIST ITEMS.
Are you new to trade show exhibiting and feel completely overwhelmed?
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.
