Your Essential Trade Show Exhibitor Handbook

Trade Show 411 provides you with the answers you’ve been looking for on how to exhibit successfully at your next trade show or conference.

You’ll go from totally stressed to your company’s superstar as fast as it takes you to read this book.

Topics include:

  • Budgetary considerations

  • How you can access free money which may already be available to you

  • How to get the most out of every lead

  • Whether to rent or own your booth

  • Marketing best practices

  • Post-event analysis and reporting

  • How you can thrive in this age of in-person event uncertainty

…and access free pre-show, on-site, and post show templates you can use to make your job easier.

 
trade show 411 exhibitor book

Get it now!

 
 

What Business Leaders Said About Lisa’s Other Trade Show Exhibitor Event Management Book

“Heading for your first trade show? Read this book! Exhibiting at a trade show is an investment in time and money. If you’re prepping for your first trade show, have everyone in your team read this book. I guarantee your ROI will be much higher.”

Robert Hess, COO, Weavy

“I highly recommend [this book] to anyone interested in using trade shows, conferences, or similar events to promote their business. The book provides tips for almost everything you need to know to maximize your trade show experience as an exhibitor”

Patricia Hammond, Founder, NH Business Guild

“Well done! Lisa’s decades of experience delivering successful corporate trade shows and live events enables her to give meaningful and proven tips to those just starting out.”

Lee Ann Carvalho, retired, BAE Systems