Free Exhibitor Tools
for Trade Show 411 readers
Congratulations! Since you’re on this page, you’re probably familiar with my trade show exhibitor book, Trade Show 411. It’s the essential guide to exhibiting like a pro.
If you have come upon this page by accident, welcome! Learn more about my book, Trade Show 411, written specifically for small business owners, new marketing professionals, and experienced marketers.
Download these free trade show exhibitor templates to get the most out of your sales and marketing efforts and maximize your trade show results.
Master Budgeting Spreadsheet
This event budget and cost breakdown spreadsheet will help you keep track of your expenses and quickly see whether you are under, at, or over budget.
Master Staffing Spreadsheet
This master staffing document helps you manage your team, confirm they have the resources they need, and are ready to represent your company at the show.
Master Trade Show Scheduler
This master schedule of pre-show, on-site, and post-show action items will help you stay on track. The worksheet includes a 12-month, 9-month, 6-month, and 3-month exhibitor planning schedule to ensure you are organized no matter how much (or how little) time you have to prepare.
Master List of Trade Show Sales Questions
This list of trade show sales questions provides you with the foundation to determine if a particular show will help you achieve your business goals, get the most from your exhibitor experience, and whether you should exhibit or not.
