Practical Advice and Resources to Help You Grow
Whether you’re focused on personal growth, taking the next step in your career, or finally starting that business you’ve been dreaming about, this is your go-to spot. No matter where you’re headed, you’ll find ideas and support here to help you take action.
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Start Your Own Business
Here is a state-by-state list of free and low-cost resources - from government agencies and nonprofit organizations to funding opportunities, educational programs, and tools to help you get started. Starting a business can feel overwhelming, but you don’t have to go it alone.
Lisa’s Books
BUSINESS MARKETING
Trade Show 411: The Essential Guide to Exhibiting Like a Pro
Surveys reveal that most marketers believe event marketing is the single most-effective marketing channel, even ahead of content marketing and email marketing. That’s why exhibiting at trade shows and industry conferences should be a key component of your business’ marketing strategy.
Whether you’re taking on new work responsibilities or starting your own business, exhibiting at live, in-person events is a must.
BUSINESS MARKETING
Trade Show 411: The Essential Guide to Exhibiting Like a Pro (2nd edition)
The trade show business is constantly evolving, and your strategy must evolve to stay ahead. Trade Show 411: Second Edition brings you everything you loved about the original, plus a brand new chapter on the power of Artificial Intelligence (AI)—your secret weapon for boosting ROI. Learn how to enhance your booth experience, track leads more effectively, and connect with attendees like never before. Stay competitive, close more deals, and exhibit like a pro!
AVAILABLE SUMMER 2025
Available Spring 2025.
STARTING A BUSINESS
Startup Over Lunch: Marketing Strategy in 60 Minutes to Fire Up Your Business
Are you struggling to figure out how to market your new business? You’re not alone. This quick, no-fluff guide will help you understand what matters most and build a clear, effective marketing strategy—in the time it takes to eat lunch. Learn how to connect with your audience, convert leads, and avoid common pitfalls—all while staying aligned with your business goals.
This is Book 1 in the Start Your Own Business series, which also includes a Startup Over Lunch Sales Strategy, a Startup Over Lunch Hiring Strategy, and a Startup Over Lunch Funding Strategy.