New Book from Veteran Entrepreneur Lisa M. Masiello Offers 60-Minute Marketing Strategy for First-Time Business Owners
Start Your Own Business series debuts with a straightforward, quick-read book for small and home-based businesses starting from scratch.
Marketing Book Launch Press Release
NASHUA, NH — With 5.21 million new business applications filed in the United States last year alone, first-time business owners are searching for more than just inspiration to help them succeed. They need clear, immediate direction. Lisa M. Masiello delivers exactly that in her new book, Startup Over Lunch: Marketing Strategy in 60 Minutes to Fire Up Your Business. It is not a long read or a motivational pep talk. It is a time-efficient resource for people who need to take action today.
This book cuts through overwhelm and confusion by focusing on the fundamentals of small business marketing. The straightforward guide is written for people with little to no experience who want to stop spinning their wheels and start building something real. Readers can finish the book in about an hour over lunch, during their child’s nap time, or between client calls and walk away with a complete, actionable framework to start marketing their business the same day.
“Most books about starting a business assume you already know the lingo, have a professional background, maintain a pool of contacts, and can afford to hire help. But the people I wrote this for don’t have those things and don’t have time to waste. They want to learn the fundamentals quickly and get to work achieving their dream of business ownership. That’s what Startup Over Lunch: Marketing Strategy in 60 Minutes to Fire Up Your Business delivers,” said author, Lisa M. Masiello.
Lisa M. Masiello is a veteran entrepreneur, award-winning B2B marketer, author, and small business consultant. After 30 years of leading corporate marketing teams for well-known technology firms and high-growth startups, Masiello founded TECHmarc Labs in 2014 to help businesses launch, grow, and build something sustainable.
Startup Over Lunch: Marketing Strategy in 60 Minutes to Fire Up Your Business is written explicitly for people who want to start a business but don’t know where to begin, including:
freelancers, side hustlers, and digital content creators
crafters, bakers, and product makers
stay-at-home parents, veterans, and recent graduates
local service providers like dog walkers, electricians, and landscapers
laid-off workers ready to take control of their careers
Inside, Masiello walks readers through essentials like identifying your ideal customer, choosing the right marketing channels, building necessary sales materials, and staying focused on what matters most, without jargon or popular buzzwords.
“It covers all the important elements and makes it very clear for businesses to understand where to start,” said Arpine Babloyan, vice president of global demand generation at ThreatConnect. “I particularly love the ‘Apply Your Knowledge’ sections. They’re packed with specific action steps that readers can implement immediately. Someone like a plumber, a home-based baker, or a freelance designer can use this book to move from word-of-mouth growth to a more purposeful, scalable business.”
Startup Over Lunch: Marketing Strategy in 60 Minutes to Fire Up Your Business is the first title in a four-book series designed to give new business owners the tools to start smart and grow strong. The upcoming books will cover Sales Strategy, Funding Strategy, and Staffing Strategy, offering a get-it-done blueprint in the same fast-read, high-impact format.
Startup Over Lunch: Marketing Strategy in 60 Minutes to Fire Up Your Business will be released on September 8, 2025, in paperback and e-book on Amazon.com and LisaMasiello.com.
Masiello is available for interviews and podcast appearances.
Media contact:
Lisa M. Masiello
LisaMasiello.com
lisa.masiello@techmarclabs.com
[Facebook: @LisaMasielloAuthor | Pinterest: @LisaMMasiello]
About Lisa M. Masiello
Lisa M. Masiello is a business owner, author, and coach who equips new and aspiring business owners with practical tools and clear knowledge to break free from the stuck phase and make real progress. With over three decades of experience guiding fast-growing startups and large corporations in their marketing strategy, she knows what it takes to build momentum and deliver results.
