Trade Show Planner: Analysis Report
Your 12 month trade show checklist
Writing a post-show analysis report is just one task in a large checklist you’ll need to complete as a trade show exhibitor. Review my entire pre-show, on-site, and post-show checklist of exhibitor planning activities.
Trade Show Planning:
Create a Post-Show Analysis Report for Your Senior Management Team
POST SHOW. WITHIN 5-7 DAYS AFTER SHOW.
A key post-trade show task is to analyze your participation’s return on investment (ROI).
Create a report for your senior management team which addresses what your expectations for the show were vs. the actual results, what went well, what went poorly, what you would change if you exhibit again in the future, if you recommend that the company exhibits at the same show again next year, and much more.
Learn more.
Read Chapter 29 of Trade Show 411 to get insider insight into how to create a post-show analysis report and the specific items to include.
CONTINUE YOUR TRADE SHOW PLANNING WITH RELATED CHECKLIST ITEMS.
Are you new to trade show exhibiting and feel completely overwhelmed?
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.
