Trade Show Planner: Request Variance
Your 12 month trade show checklist
Requesting a variance is just one task in a large checklist you may need to complete as a trade show exhibitor. Review my entire pre-show, on-site, and post-show checklist of exhibitor planning activities.
Trade Show Planning:
Requesting a Variance
3 MONTHS TO GO. PRE-SHOW ACTIVITIES.
Each trade show has many rules and regulations that exhibitors must follow. They include regulations on your booth height, hanging banners from the ceiling, custom lighting, installation dates and times, and so much more.
The important thing to know is that if you have a problem with one of these rules - for example, your booth structure is 2 feet taller than the maximum booth height - you can submit a request for a variance to show management. In this example, the variance would give you permission to install a booth which is taller than the show-approved maximum booth height.
If show management believes you have a legitimate request which does not adversely affect other exhibitors, the variance may be granted.
It never hurts to ask.
CONTINUE YOUR TRADE SHOW PLANNING WITH RELATED CHECKLIST ITEMS.
Are you new to trade show exhibiting and feel completely overwhelmed?
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.
