Booth Size
know your trade show exhibitor terms
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Understanding trade show booth sizes and space options
Trade show booth size refers to the amount of floor space rented by exhibitors in a convention or conference center expo hall. Most trade show organizers offer standard booth sizes, with 10 x 10 ft. increments being the most common. This size allows exhibitors to plan effectively based on their needs and goals for the event.
Standard booth dimensions and terms.
Booth dimensions typically start with a 10 x 10 ft. footprint, creating 100 square feet of exhibitor space. Larger booth options are available in multiples of this size, such as 10 x 20 or 20 x 20.
Associated terms are 'Bare Booth' or 'Bare Space,' which refers to an unfurnished booth areas without any additional features or carpeting. Understanding these terms helps exhibitors make informed choices about booth customization and layout.
Booth layout options for different goals.
When selecting a booth size, you should consider your business’ specific show goals, such as product displays, audience engagement, and brand visibility. Smaller booths, like 10 x 10 ft., are ideal for straightforward product demos, while larger spaces allow for creative layout options, including interactive elements or meeting areas. You can also choose from layout styles like a linear booth, corner booth, peninsula booth, and an island configuration to optimize your exhibitor success based on traffic flow and event objectives.
The floor plan below shows examples of different booth layout styles and sizes available for you to select.
source: Lisa M. Masiello, Trade Show 411
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