What is a Double Decker Trade Show Booth? Benefits, Uses, and Examples.
know your trade show exhibitor terms
Free Trade Show Planning Tools
Practical templates to help you budget, staff, schedule, and choose the right events.
Smart Questions to Ask Organizers before You Book
Budgeting Spreadsheet
Staffing Planner
Show Schedule Tracker
Easy to use. Tools to help you stay organized and sell.
Double Decker Booth
A double decker booth is a specialized trade show booth with two levels. It offers a unique and eye-catching structure. The second story is often used to provide a private space for client meetings, prospect discussions, or strategic planning sessions. This setup maximizes floor space and creates a distinct brand presence on the trade show floor.
The image below is an example of how a two story booth can look.
Benefits of a double decker booth for trade show exhibitors.
A double decker booth not only attracts attention but also provides exhibitors with expanded functional space. With two levels, businesses can create designated areas for public and private interactions, improving the attendee and potential customer experience. The extra space allows for more product displays, demonstrations, and unique branding opportunities, helping the business stand out in a crowded exhibit hall.
Key considerations when planning a double decker booth.
Before opting for a double decker booth, you should consider factors like booth construction regulations, budgeting for additional setup costs, and ensuring that the design aligns with your brand’s goals. Many trade shows have specific requirements for multi-level booths, including structural safety standards and maximum height limits, so be sure to check with the event organizer.
Are you new to trade show exhibiting and feel completely overwhelmed?
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.
