What is a Media Kit?
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What is a Media Kit?
A Media Kit is a packet of information put together by an exhibiting company and made available to members of the media who may be attending at trade show. While the terms media kit and press kit are often used interchangeably, they do have slightly different reasons for being created.
A media kit is a more generic overview of a company, their products and services, and their brand messaging and positioning.
A press kit is a more targeted combination of materials used to make a new product announcement, a corporate acquisition, the hiring of a new chief executive, or another announcement that is time sensitive or for which the company would like to receive immediate press coverage.
What Is a Media Kit Used for?
As mentioned above, a media kit can be distributed to a trade show’s reporters, journalists, podcasters, bloggers, or other members of the media for informational purposes. It enables these media contacts to become more familiar with your company in the hopes that they will connect with you in the future for more information on your business. A press kit is used in the same way but the exhibitor’s objective is to quickly receive an article written by a media contact about your announcement or schedule a interview with a member of your executive management team with a longer article to follow at a later date.
A media kit or press kit has traditionally been printed with materials included in a company folder, and made available to journalists in the on-site press room or media room at the show. Virtual media kits are also created by exhibitors with all materials saved as pdf files and made available in an online press portal for journalists to download as needed.
What Does a Media Kit Include?
A media kit contains all the information members of the press need to know about the exhibiting company and their products or services to be able to write a story. Items may include but are not limited to:
a new product announcement
a company backgrounder
bios of the executive management team
a speaker bio if a member of your company is speaking at the event
a product brochure
photos
recent press releases
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