What is Floor Marking?

know your trade show exhibitor terms

 
free download template smart questions to ask organizers before you book your event

Free Trade Show Planning Tools

Practical templates to help you budget, staff, schedule, and choose the right events.

  • Smart Questions to Ask Organizers before You Book

  • Budgeting Spreadsheet

  • Staffing Planner

  • Show Schedule Tracker

Easy to use. Tools to help you stay organized and sell.

 
 

What is Floor Marking?

Floor marking refers to the actual marking of the convention center or expo hall floor with tape or another material to show the edges of each booth location.

Each exhibitor’s carpet, booth structure, and signage must be installed within the parameters of this tape.

Floor marking tape comes in a variety of colors. Its heavy-duty vinyl is extremely durable and provides a strong bond when placed on the floor but can be removed cleanly without leaving any residue.

 
trade show floor marking tape

source: 3M

 

As you can see in this photo from the San Diego Convention Center, the show decorator placed white marking tape on the floor to outline where the exhibitor’s booth space is located.

During installation, the contractor hired to install the exhibitor’s booth works within the marked lines to set up the exhibitor carpet and booth.

This ensures alignment with the other booths in the row and enables the easy installation of aisle carpet once all booths are in place.

See also: Bare Booth

 

Are you new to trade show exhibiting and feel completely overwhelmed?

Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.

Available on Amazon.

 
what is floor marking trade show exhibitor definition