What is Zero Based Budgeting?
know your trade show exhibitor terms
What is Zero Based Budgeting?
Zero Based Budgeting is a means of budgeting where all expenses must be justified and approved for each new period. In a trade show environment, it refers to the fact that an exhibitor starts over with a zero budget for each new trade show. You analyze the requirements, goals, and expenses of each show individually and allocate funds based on that show without referring back to the requirements, goals, or expenses of any previous show.
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