Show within a Trade Show
know your trade show terms
Show within a trade show
A show within a show refers to a trade show with its own name, educational tracks, speakers, and events which takes place as part of a larger trade show that has a similar or complementary focus. The two events my be physically separated within one large convention center, having their own registration desks, expo halls, presentation rooms, and other resources but attendees are able to attend both trade shows - sometimes for a single price or sometimes for a slightly higher price to attend both events.
What is the one trade show within another trade show concept supposed to accomplish?
A smaller, less well known trade show or conference may choose to partner with a larger, more well established one to benefit in a number of ways.
Present new or different types of technologies, products, or services to a group of people who may not otherwise know about such items.
Have access to journalists, reporters, bloggers, and other media professionals who may not have attended the smaller event on its own but because they are attending the larger event anyway, they will check in on what the smaller event has to offer.
Welcome a much larger group of potential attendees to listen to their speakers and speak with and purchase items from their exhibitors. A 5,000 person trade show which partners with a 25,000 person trade show automatically increases their potential attendee numbers simply by partnering with the larger event.
Are you new to trade show exhibiting and feel completely overwhelmed?
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.
