What is a Sponsorship?
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What is a Sponsorship?
A sponsor is an organization or company that provides financial backing for a trade show or other event to take place. In the case of a trade show, a sponsor may or may not be an exhibiting company. Sponsorships are marketing opportunities which have a tiered pricing structure with a very limited number of the most expensive (but highly valuable) sponsorships and a larger number of less costly ones.
What Does a Sponsor Get in Return?
Sponsorship packages vary depending on the type and size of event as well as the level of sponsorship purchased. Certainly, the most expensive package will include the most lucrative benefits to the sponsor. Some benefits may include:
Increased exposure to all attendees with prominent placement in event marketing materials such as the event website, event brochure, and email communications.
Increased brand recognition with the sponsor’s logo printed on signage and banners displayed throughout the event as well as on promotional materials like pens, lanyards, and other tchotchkes.
Valuable networking opportunities with keynote speakers, industry leaders, well-known business professionals, and potentially lucrative customers.
The ability to tailor marketing messages directly to the needs of attendees with the use of electronic show data and attendee analytics.
Exclusive event benefits including exhibit space upgrades, speaking opportunities, free event passes, VIP lounge access, free public relations, and use of the complete attendee list for pre- and post-show marketing.
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Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.
