Understanding Installation and Dismantle (I&D) for Trade Show Success
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Understanding installation and dismantle.
Installation and dismantle, often called I&D, is the process of setting up your trade show booth and taking it down when the show ends. For a basic display, this might only take a few hours. For a larger, custom-designed booth, it could take several days. The more involved the build is, especially when it includes structural components, electrical work, or custom features, the longer it will take.
Before the show, make sure you read the Exhibitor Services Manual. Every show has one. It lists setup and teardown dates, rules you need to follow, and restrictions you need to know about. If you skip over it, you could incur fines or unnecessary delays.
Common I&D mistakes to avoid and how to prepare for success.
One of the biggest mistakes exhibitors make is underestimating how much time they'll need. A booth that looks simple might involve more steps than you think, especially if you've added custom elements that take extra time to install. Another issue that catches people off guard is union labor. Many venues require union workers to handle parts of the installation and dismantle. If you don't plan for that, you'll be stuck scrambling at the last minute.
To avoid headaches, read the labor guidelines for your venue ahead of time. Build in extra time just in case something goes sideways. A little prep on the front end can save you time, money, and frustration on show day.
Do you need professional I&D services?
If your booth is large, custom, or just plain complicated, hiring a professional I&D service might be worth every penny. These teams know the ins and outs of the venue. They understand union rules. And they know how to move quickly without cutting corners. They also bring their own tools and equipment, plus the experience to handle tricky builds like custom lighting, multi-level structures, or detailed branding elements.
In short, they take the stress off your plate. A good I&D team can make your booth look polished, function smoothly, and get up and running faster. It's one of those things that can quietly make a big difference.
Essential questions to ask your I&D provider.
Before you hire anyone, ask the right questions. Start by checking if they've worked at your venue before. Every location is different, and prior experience matters. Ask for a clear cost breakdown. No one likes surprise charges. Confirm they'll be available for both installation and takedown and find out if they offer on-site support in case you need last-minute adjustments.
Choosing the right I&D provider isn't just about price. It's about making sure they're reliable, experienced, and ready to handle your booth from start to finish.
Are you new to trade show exhibiting and feel completely overwhelmed?
Trade Show 411: The Essential Guide to Exhibiting Like a Pro is a must-have for marketers and small business owners. It gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you’ll get the most out of your sales and marketing efforts and maximize your trade show results.